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Amazon abandons Kindle 1.0, one way or the other

David Kuan
Comments 33
This prediction is closed and has been judged.
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Judgment on  August 28, 2008: Judged at 0%.  See comment below for full explanation.  --The Industry Standard

The Kindle service is, in a way, an Mobile Virtual Network Operator (MVNO) to Sprint.

Amazon KindleThe MVNO demise has been well reported (Amp'd, Disney Mobile, Mobile ESPN, etc).

Despite the rumored demands for Kindle, sales have potentially slowed to a point which Amazon is nervous to reveal.

While eBook sales have moved in the right direction the last couple of years, they are absolutely dwarfed by the advent of the Ultra-Mobile PC (UMPC) and especially the continued support for printed books (US 2007 sales were updwards of $13 billion).

As stated by Brad Stone in the NYTimes, "The Kindle, Amazon’s electronic book reader and online service, represents a major commitment [emphasis ours] by its chief executive, Jeff Bezos, ... to help shape the future of books. So it stands to reason that there will be both software upgrades and new versions of the device."

This is a prediction that Amazon will do something drastic to either revive the concept, or kill it altogether by abandoning the service completely by the end of 2008.

For this prediction to be judged favorably, one of the following must occur by Dec. 31, 2008:

  • The Kindle will undergo a major redesign, which may include a bigger screen with color screen and/or a a touchscreen. For this option to be accepted, the product must be available for sale on the amazon site prior to the end of the year. Pre-orders for a product to be shipped in Q1 2009 will also be considered a favorable judgment.  NOTE:  an update that includes colored "skins" or other minor cosmetic changes will not be considered a major redesign even if Amazon tries to market it as "Kindle 2.0".
  • Amazon will announce the discontinuing of service for the Kindle. The official announcement need only occur before the end of the year. The specific date of discontinued service need not be in 2008 for this to be judged favorably.

Bets will close on Dec. 25, 2008. Judgement will occur the first week in January, 2009.

(Ed. Note: This prediciton has been slightly modified by The Standard to clarify the prediction's rules).

Price History

Prediction Statistics

Betting Closes:Dec 31 2008Current Consensus:18.24%Total Bets:73
Today's Change:
-25.54%
Life Time High:70.06%
Life Time Low:18.24%

Comments

I'd think Bezos would have seen at least this far and has more shots to fire.


Talk about an each-way bet! This is a pretty silly prediction; it's a bit like saying "Microsoft will buy Yahoo! or it will do something else".


amazon has invested too much in the kindle, and the risks of failing at the ebook biz are too high. bezos has shown a willingness to stick things thru and a stubbornness about his own ideas, deservedly or not. no way they're ditching the kindle. that's a dumb call.

dt


Seems like an easy bet against, to me.


Yeah, but a long time before payout. ROI indicates other predictions are better for now.


Amazon slashed the price today. "The Kindle, Amazon’s (AMZN) hyped-up e-book reader, is in stock but with a new price -- $359, $40 cheaper than it has been in the past . . . the Kindle came out in November (6 months ago) and this is a 10% price drop."


So abandoning it is defined as improving it with a new model? I predict that Apple "abandons" the iPhone by releasing a new model in 2008.


We decided to add that language to this prediction because the idea of Amazon abandoning the product completely (not just redesigning it, but dumping it) in such a short time frame seemed about as likely to us as a massive asteroid hitting the earth. Then again . . .


Crunchgear says Kindle 2.0 coming in Oct - which qualifies as in favor as a major redesign...
http://www.crunchgear.com/2008/07/15/kindle-20-coming-around-october-200...


I agree, but the prediction might not. The ambiguous 'major redesign' might mean a fundamental change not made to the upcoming model - it could be argued that Kindle 2 is just a repackaging. I feel that TIS should clarify the phrase 'major redesign,' the sooner the better.


Sounds like the Kindle 2.0 should qualify (either version of Kindle 2.0 that's being talked about -- the smaller version or the larger).

Still a few months out, so might not be worth the wait, depending on other uses one can find for some S$.


Erick at TC says Amazon has sold 240,00 Kindles so far:

http://www.techcrunch.com/2008/08/01/we-know-how-many-kindles-amazon-has...


I would have to think that, after all the time Kindle has graced the top of Amazon's homepage, 240k is not a happy number.

Putting forth a big-time redesign before Christmas would make good business sense. Question is 1) will they and 2) can the supply chain support it? Usually when a new product is released, "version 2" is already deep in development. I'm not so interested in a version 2 that isn't completely mind blowing, personally.


@Shiv, I think the prediction clearly states that a "major redesign" would need to likely include new hardware (e.g. color or multi-touch screen). It's an either/or proposition. Either they kill it (probably not very likely even though sales have been less than incredible) or they release a major revamp in the allotted time frame.

If they released Kindle 2.0 and it simply had differently colored "skins", that doesn't ultimately change the product.

Question is, would a 2.0 product be released on the heels of a 1.0 product that only sold 250k units? If I were to look into my crystal ball, I'd guess Amazon keeps Kindle the way it is through this years holiday season. But what do I know? If this rumor is to be believed: http://www.crunchgear.com/2008/07/15/kindle-20-coming-around-october-200... the first new model wouldn't be a big enough upgrade (and I'd be right). The second new model (the real "2.0" model, supposedly coming out in 2009) probably would, but it doesn't meet this prediction's time line.


@Eric: "the first new model wouldn't be a big enough upgrade"

How does that square with:

"The source told us that Amazon has “skipped three or four generations,” comparing the old Kindle to the 1st gen iPod and the new version to something like the sexy iPod Mini."

from the article that you're quoting (and referring to the first upgrade)?

Granted, what's described doesn't sound like they're skipping 3-4 generations, so there's a disconnect somewhere in the writer's information/story.


If the rumor is indeed true, it (1st or 2nd model) should satisfy the criteria for this prediction to be judged favorably. Is the rumor believable? Well, seeing that the Kindle was out of stock for a long time, it may be a sign that a newer model is being worked on. Would a 1st generation be designed with a production of about 250K in mind? Who knows? Perhaps, Bezos wanted to test the market acceptance of such a device first and take in comments/suggestions before his knockout punch in the e-reader market.


Of course the pictured "rendering" looks basically like a Kindle 1.0 done in pink.

Which I would not say counts as a major redesign. Not to mention the prediction text explicitly rules that out.


@Bradley, the pink Kindle was merely Curnchgear's rendering (rather than a spyshot). The rendering seemed like was generated in haste.


The probability that the Kindle will be "abandoned" given recent news is highly unlikely. However, if you read the prediction’s fine print, this prediction isn't just about whether or not the Kindle will be abandoned.

Instead, some form of redesign, such as adding a color screen, will constitute a favorable prediction judgment.

@ David. Question: why were “abandon” and “redesign” lumped together in this prediction?

In general, I think we should closely match prediction titles with the text explaining how the prediction will be judged. It’s possible that someone might trade a prediction on the title alone without reading the full prediction. In life, a lot of people skip over the fine print.

All, let me know if I’m out in left field on this one and am the only person who has an issue with the prediction’s title. Thanks.


Well, I agree that titles should match the fine print, if not convey all the message. What I mean to say is, the title shouldn't be misleading in any way. Also, the phrase "one way or the other" is superfluous. But technically releasing Kindle 2.0 would be abandoning Kindle 1.0 UNLESS 1.0 is still available. There's nothing misleading here, it's just that the prediction's not been worded well.


@Garrick, my original suggestion did not include the redesign criteria. When it was accepted by TIS as a prediction, the title was modified with "one way or another" and the additional redesign criteria was added.


The prediction title originally read just "Kindle" and was changed recently by the prediction market editor to "Kindle 1.0".

Shiv, I'm not sure I agree that "releasing Kindle 2.0 would be abandoning Kindle 1.0" Abandonment implies more than simply releasing a new version in the same product line.

Perhaps I'm out of touch here, but using the term "abandon" to describe a "redesign" is confusing to me. In this context, I've only ever heard the term "abandon" used in association with leaving a product category or something along those lines.

You can abandon a strategy, a product line, etc. However, I would say that it's much clearer to say a company "upgrades" rather than "abandons" when it issues a new, improved version of the product.

Thoughts?


@Garrick, I concur. The heading might be best revised to reflect either critieria for consistency.


Jemima Kiss's provide's figures and comments on the Kindle becoming the "the iPod of the book world":

http://blogs.guardian.co.uk/digitalcontent/2008/08/is_amazons_kindle_the...


Personally, I can't believe the hype caused by the statements today. Equating the Kindle to an iPod is rather reckless for a few reasons ...

1. Kindle is designed to have wireless service connectivity (which requires the support of a wireless carrier). In the US, the carrier of choice is Sprint and the wireless technology used is EVDO Rev 0. An iPod does not require a carriers service and as such is more portable.
2. Size - Kindle is way too big to be truly portable like iPod
3. Cost - Kindle still goes for about $360. Pricing should be lower for broader mass appeal
4. Music has much more mass appeal relative to reading

Having sold a mere 240K units in a market of over 300M population, I consider the Kindle an underperformer and Amazon miscalculated.



Be sure to slow down and read those links carefully, David. The first "upgrade" is expected in the next 1-2 months, and it is expected to be a very low-grade update. Not enough the meet the criteria (if true). The wholesale redesign with the larger form factor, screen, etc. is scheduled "in the coming months." Now, if that's pre-January, you're absolutely right. But the mild upgrade (which all reports say there will be two in the next few months - a tiny upgrade, then a full-fledged 2.0 upgrade). The major 2.0 upgrade would be a valid trigger to judge this early, as Kindle 1.0 will officially be dead by then, or at least nearly forgotten (if it isn't already). I've never personally ever seen a Kindle in public - ever. When you consider how long the Kindle has graced Amazon.com's homepage, they must be really be performing poorly.


@Eric, thanks. I am getting sloppy lately :( Maybe it is time for me to take a break.


Check this out:
"There will be no new version of the Kindle this year," Amazon.com spokesman Craig Berman told The New York Times. Berman seems intent on stomping rumors of a new Kindle for Christmas. His message? Stop saving up. Buy some more e-books instead.


@Eric, great find. Does this mean judgement can be made?


So, here's the original post from Brad Stone at the New York Times in his Bits technology blog.

Here's the important part:

I asked Craig Berman, Amazon’s chief spokesman, for comment on a possible Kindle 2.0, and today he responded.

“Don’t believe everything you read,” Mr. Berman said. “There’s a lot of rumor and speculation about the Kindle. One thing I can tell you for sure is that there will be no new version of the Kindle this year. A new version is possible sometime next year at the earliest.

This absolutely kills this prediction/rumor. It doesn't need to stay open until the end of the year, as Amazon's own chief spokesman has now spoken on the record. Some cynics could argue that he's lying, that he's saying this simply to try and to continue to sell Kindle 1.0's. We have to take him at his word.

Regardless of any arguments over the wording of the prediction, the bottom line is that this is beyond debate now - it's not going to happen "one way or the other."

If later the fabled 2.0 comes out before January (not the minor update but the major overhaul), we'll reassess this. Judged, 0%.


I have to say, the closing of this prediction prematurely is pure bull. It goes against several principles of efficient markets. First, just because someone official says something doesn't make it so. You say you'll reassess if something changes but that approach is the second problem. Markets are meant to be smooth. I am certain that if you left this prediction open, the market would not yet assess the odds at 0%. That's the beauty of the market. In fact, you have shot yourself in the foot with this behavior because you undercut what markets are supposed to do and this means people lose faith in the integrity of the market and, this, make it less attractive to participate in the market. By falling prey to your own impatience, everyone loses - especially you.


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