In 2009, some credit cardholders in the United Kingdom will get to test out a new Visa card that has an LCD display and a keypad. Visa hopes the new technology well help battle online fraud related to stolen credit card numbers.

Every time a cardholder makes an online purchase, they will have to input their pin into the card. The card responds by generating a security code that has to be entered online. Only then will the online transaction go through. The company hopes the card will decrease online shopping fraud.

"As e-commerce continues to flourish, we and the rest of the payment industry must find ever more sophisticated ways to combat the work of criminals," Peter Ayliffe, the president and CEO of Visa Europe told iTWire.

"We are giving cardholders a truly user-friendly experience and offering issuing banks an unrivaled method of ensuring the integrity of all types of remote transactions," he added during the interview.

Security expert Bruce Schneier wrote about the new card on his blog today. The value of the card, Schneier said, depends on how much it costs to produce it compared to the cost of handling fraud cases.

"But in general it seems like a really good idea," he wrote. "Certainly better than that three-digit code printed on the back of cards these days."

(photo credit: Emue Technologies)